SCCENT nominated as Best Innovation in the GAR Award 2023
When re-launching the SCC Arbitration Institute, we used AI to create a perfume that could be a messenger for the brand, standing for timeless elegance, reliability, and progressiveness. The result - SCCENT - is now nominated as Best Innovation in the GAR Awards 2023.
In this video, former SCC Secretary General Kristin Campbell-Wilson and Chief Marketing Officer Hugo Mann tells the story about the process behind the creation of SCCENT and the rebranding of the SCC >>The SCCENT and relaunch of the SCC brand
The GAR Award ceremony will be taking place in Paris on 30 March. Last year, the SCC Express received the GAR Awards Best Innovation Runner-up Award.